POM Wonderful three new juice blends continue to grow
Published: 2013-10-15 Views:
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Core Tip: POM Wonderful introduced three new juice blends this past summer, and the blends, like the rest of POM's diverse product offerings, have enjoyed growing success.
Pom Wonderful is well known for their pomegranate juice, but in addition to the regular juice they've also introduced juice blends. This past June, POM unveiled three new blends. “We launched POM Coconunt, POM Hula and POM Mango in June,” said Marc Seguin, vice president of marketing for POM Wonderful, “and they've quickly become best sellers.” He added that the new juice blends are a good way for consumers to enjoy the nutritional benefits of pomegranate juice in new formats.
“We are always innovating at POM Wonderful and pairing our POM Juice with on-trend and fast-growing fruit juices,” said Seguin. “The new blends allows us to grow the category by giving families another way to enjoy the benefits of 100 percent pomegranate juice in a refreshingly light and delicious way.”
POM POMS Fresh Arils further diversify POM's offerings. The arils are packed in a convenient package, and they're available this month through January. Seguin noted that the convenience of the product makes it a snack that packs a nutritionally dense punch. “They are not only delicious, but they offer nutrients such as vitamin C, potassium and fiber,” said Seguin. “We've found when consumers realize the pomegranate taste they love is available in a grab-and-go package, they buy them many times throughout the season.” In addition to the arils, POM Wonderful also sells Wonderful Pistachios, which are grown and packed in California's Central Valley.
Also grown in the Central Valley are Wonderful Halos, which are mandarins that, like Wonderful Pistachios, are grown by Paramount Farms. They are sold in three-pound bags, five-pound bags and five-pound boxes, and they are exported to Australia, Japan and China in addition to being sold in the U.S.
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