News that the Food and Drug Administration has defined “gluten-free” could not have come at a better time for General Mills, Inc., which on Aug. 6 introduced its first-ever line of refrigerated gluten-free dough through its Pillsbury brand. The new offerings include a gluten-free chocolate chip cookie dough, a gluten-free thin crust pizza dough, and gluten-free pie and pastry dough.
“We’re excited to welcome the gluten-free community back to the fresh dough aisle,” said Rebecca Thompson, marketing manager for Pillsbury fresh dough innovation. “Pillsbury gluten-free dough provides so many possibilities and makes enjoying meals together easier. As a company, we are committed to the gluten-free community and to providing great-tasting, easy-to-prepare products from brands they trust.”
The gluten-free products are:
•Pie and pastry dough: 15.8-oz tub, makes two 9-inch pie crusts, 250 calories per serving, suggested retail price of $4.99.
•Chocolate chip cookie dough: 14.3-oz tub, makes approximately 16 2-inch cookies, 110 calories per serving, s.r.p. of $4.49.
•Thin crust pizza dough: 13-oz tub, makes one 10-inch pizza crust, 170 calories per serving, s.r.p. of $4.99.
To help kick off the product launch and inspire baking, Pillsbury has partnered with the Iron Chef, cookbook author, television personality and mom Chef Cat Cora. Ms. Cora has created 10 recipes using all three dough varieties. Her gluten-free recipes include snacks and meals for a variety of occasions.
Pillsbury also has partnered with “Gluten Free Guru” Danna Korn, a bestselling author, and the founder of Raising Our Celiac Kids (R.O.C.K.). She has been an advocate for the celiac community and living a gluten-free lifestyle for more than two decades.
“My passion is to help people learn to live and love the gluten-free lifestyle,” Ms. Korn said. “Going gluten-free is a life-changing experience for most people, and it’s common to feel a loss of convenience and accessibility to great-tasting foods. For Pillsbury to come out with easy-to-make, delicious products that are widely available is a game changer, and I couldn’t be more thrilled.”
