Absolut’s Flavoured vodka range has been redesigned and will be rolled out across the UK throughout August starting with Absolut pear and raspberry flavours with other
varieties introduced later in the year and into 2014.
“This is one of the most dramatic changes we’ve ever made, and our biggest and most transforma tive design project ever,” said Anna Kamjou, global design director at
Absolut.
The redesign of the bottles bring the range more in line with the iconic brand, which has deep roots in the art world and has been making art a central part of the Absolut
brand .
The contemporary designs are not standard fruit images expressing each flavour and are intended to stand out on the retail shelf.
This is an exciting time for Absolut,” said Adam Boita, marketing controller for Pernod Ricard UK. “While most flavoured vodkas look more or less the same, we are
bringing a full range of innovative designs to market.”
