Taura Natural Ingredients has teamed up with VIP4VIP, a sales and marketing agency based in the Netherlands, to ramp up distribution of its URC Gourmet Series fruit pieces.
The new collaboration means that VIP4VIP, which specialises in sales and marketing support for products targeting the artisanal confectionery and bakery sectors, will help Taura identify suitable channels to take Gourmet Series to market across Europe.
Taura’s Gourmet Series comprises six varieties of fruit pieces made using Ultra Rapid Concentration (URC) technology. All are designed to be easily used ‘off-the-peg’ by smaller-scale craft bakeries, chocolate producers and innovative chefs.
Included in the Gourmet Series range are strawberry, blueberry, raspberry, orchard fruit, orange and honey. All six varieties are said to offer the benefits that are now associated with Taura’s industrial-scale ingredients but in a format and pack-size that has been specially created for artisan producers.
“Gourmet Series is a fantastic concept and something the market is crying out for, so we’re very excited to have entered into this alliance with Taura,” said Rémy de Bruijn, founder of VIP4VIP. “Artisanal confectionery and bakery products are enjoying a boom in sales right now and this is an ingredient concept completely in tune with that trend.”
“VIP4VIP helped us to develop Gourmet Series so it’s a natural progression of our close working relationship that they should also help us to find the right distributors to take the range to market,” said Peter Dehasque, chief executive of Taura. “Their track record is second to none, while their superb network of contacts and high quality service levels are unrivalled.”
Gourmet Series URC fruit pieces are said to be suitable for use in a wide range of artisanal products, including chocolates, cakes, biscuits, cookies, muffins, breads and brioches, as well as dishes and desserts served in restaurants. They offer an alternative to fresh, candied and dried fruit ingredients.
Gourmet Series is claimed to have all the taste of fresh fruit, but without the mess and perishability. With a long shelf life at room temperature, the range can help craft bakers, chocolatiers and chefs eliminate the high levels of waste often associated with fresh fruit, thereby controlling costs, according to Taura. Gourmet Series is also claimed to offer significant taste advantages over dried fruit ingredients and, in contrast to candied fruit pieces, contain no added preservatives, artificial colours or flavours.
URC is described as a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in applications such as chocolate, baked goods, confectionery and snack bars.
The new collaboration means that VIP4VIP, which specialises in sales and marketing support for products targeting the artisanal confectionery and bakery sectors, will help Taura identify suitable channels to take Gourmet Series to market across Europe.
Taura’s Gourmet Series comprises six varieties of fruit pieces made using Ultra Rapid Concentration (URC) technology. All are designed to be easily used ‘off-the-peg’ by smaller-scale craft bakeries, chocolate producers and innovative chefs.
Included in the Gourmet Series range are strawberry, blueberry, raspberry, orchard fruit, orange and honey. All six varieties are said to offer the benefits that are now associated with Taura’s industrial-scale ingredients but in a format and pack-size that has been specially created for artisan producers.
“Gourmet Series is a fantastic concept and something the market is crying out for, so we’re very excited to have entered into this alliance with Taura,” said Rémy de Bruijn, founder of VIP4VIP. “Artisanal confectionery and bakery products are enjoying a boom in sales right now and this is an ingredient concept completely in tune with that trend.”
“VIP4VIP helped us to develop Gourmet Series so it’s a natural progression of our close working relationship that they should also help us to find the right distributors to take the range to market,” said Peter Dehasque, chief executive of Taura. “Their track record is second to none, while their superb network of contacts and high quality service levels are unrivalled.”
Gourmet Series URC fruit pieces are said to be suitable for use in a wide range of artisanal products, including chocolates, cakes, biscuits, cookies, muffins, breads and brioches, as well as dishes and desserts served in restaurants. They offer an alternative to fresh, candied and dried fruit ingredients.
Gourmet Series is claimed to have all the taste of fresh fruit, but without the mess and perishability. With a long shelf life at room temperature, the range can help craft bakers, chocolatiers and chefs eliminate the high levels of waste often associated with fresh fruit, thereby controlling costs, according to Taura. Gourmet Series is also claimed to offer significant taste advantages over dried fruit ingredients and, in contrast to candied fruit pieces, contain no added preservatives, artificial colours or flavours.
URC is described as a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in applications such as chocolate, baked goods, confectionery and snack bars.
