This is the new cheeseburger pizza from Pizza Hut. Around 50% more calories than a normal pizza! Only available in the UK and Middle East for now.
I reckon it will be like the KFC Double Down. When it gets released everyone will want to buy one to try one, especially as public health zealots will go overboard condemning it. However most people will then discover it doesn’t really taste that good, and only order it once.
I do recall the queues for the Double Down though. They were massive with 20+ cars lined up at drive thrus. I reckon fast food chains hope their latest products will get condemned by the health zealots, just as movie producers hope a film will be condemned by religious groups – a surefire way to get free publicity and noost sales.