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Current Position:Home » News » Marketing & Retail » Retail » Topic

Morrisons Launch Christmas Campaign Ahead Of Competitors

Zoom in font  Zoom out font Published: 2013-10-09  Views: 16
Core Tip: Morrisons Supermarket has launched its Christmas campaign far ahead of its competitors this year with its 'Big Christmas Bonus'.
MorrisMorrisonsons Supermarket has launched its Christmas campaign far ahead of its competitors this year with its 'Big Christmas Bonus'.

The supermarket will give a £40 voucher to customers that spend at least £40 in an individual transaction during nine of the next 10 weeks (7 October to 15 December).

Also customers who spend £40 each week between 7-28 October can have the option of receiving a £10 voucher, rather than saving for the full £40.

The 'Big Christmas Bonus' campaign has been promoted via print adverts and a TV commercial that was broadcasted last weekend.

The campaign will also include ‘Weekly Wowzer’ to promote Christmas-related products such as Cadbury Roses and Nestle Quality Street tins.

Morrisons pre-tax profits fell 22% to £344m in the six months to August.

Online shopping will be available from the end of January 2014 after finalising a £216m agreement with Ocado.

 
 
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