The line extension, selected as a finalist for the 2013 PMA Impact Awards, features three fresh-cut formats designed to meet current culinary and consumer trends including: SuperShreds SuperFood™, Quick Cook Sprouts™ and Baby Sprouts.
All three formats are packaged in Ocean Mist Farms’ award-winning microwavable steam pack that gives users the option to pre-season the contents to their flavor preference, reseal with the zip lock and steam by microwave all within the same bag.
The three new microwaveable items are gusseted for a stand up, face forward shelf presentation and have a suggested retail price of $2.49-$3.49 depending on the region.
The three fresh cut formats offer consumers a convenient way to add fresh produce to their diet and new cooking solutions, said Kori Tuggle, director of marketing and business development. “The shredded and halved cut version of this old world vegetable creates a new avenue of texture and flavor for fresh salad making and other cooking methods,” Tuggle said. “Demand is still growing for Brussels sprouts; we made them fast and convenient for the home cook.”
In addition to the Brussels sprouts items, Ocean Mist Farms is debuting three other produce items at PMA: Cooking spinach in a 16-ounce bag; a three-count artichoke clamshell package and a Crisp Cello Leaf Wrap.
Chef Tony Baker of Montrio Bistro in Monterey, Calif., will be demonstrating all of the Ocean Mist Farms new items every 30 minutes throughout the show in booth #1929 at the top and bottom of the hour. His demonstrations will be streaming live on video shared through Ocean Mist Farms’ Facebook and Twitter channels.
