North American companies currently face increasing regulatory pressures to improve traceability in the cold supply chain to assure quality and safety of perishable goods. Israel-based BT9, the creator of Xsense®, a premier, end-to-end, cold chain management system, helps companies minimize or eliminate risks in the cold supply chain and provides full transparency and control over their perishables, anywhere in the world, at any given time. Unique to Xsense® is the ability to monitor temperature and other freshness indicators from field to consumer consumption point. Up to now, there has been no other technology that can accurately track dwell times, along with temperature and relative humidity, from produce post-harvest points to point of last supply chain destination.
“Since launching Xsense® nearly a year ago, we’ve been making important inroads into the North American market,” said Israel Ben-Tzur, BT9 Chief Executive Officer and the head of U.S. operations. “North American companies operate the most sophisticated and complex cold chain systems in the world, but they could eliminate a number of risks with our technology by improving their information management and decision making processes.”
The automated analytics generated by the BT9 Xsense® system, in tandem with BT9's expert research and consulting services, provides customers the tools they need to identify chronic cold chain problems. The solution offers guidance on possible corrective actions to reduce waste, improve quality, overall performance and profitability, and deliver consumers food and pharmaceuticals in optimal condition.
“Sensor technology is exploding and applications are far reaching – many of which have yet to be defined,” said Don Stidham, a consultant for BT9 North America and former President of StePac USA. “We see unlimited potential for Xsense® within all markets impacted by temperature and humidity. Having a North American office will help us respond to and fuel this demand as well as expand the breadth of our offerings.”
