Just in time for the fall season, Jim Beam Bourbon has introduced the newest expression to its bourbon portfolio: Red Stag by Jim Beam Hardcore Cider. Following the flagship brand that helped spark the flavored bourbon category – Red Stag Black Cherry – Red Stag Hardcore Cider is a “different breed of bourbonthat offers a mixable and approachable spin on America’s native spirit with natural flavors of apple cider," the company says.
“Since its history making introduction in 2009, Red Stag has helped fuel rapid growth of flavor innovation in the category,” says Chris Bauder, general manager, whiskies at Beam Inc. “We’re excited to extend our flavor leadership with the Red Stag line, which has seen double-digit growth every year, and are confident Red Stag Hardcore Cider is the perfect, versatile flavor addition for the fall season.”
Like the other Red Stag flavors, Red Stag Hardcore Cider is an 80-proof Kentucky Straight Bourbon Whiskey infused with natural flavors. The new expression features what the company calls "a crisp fruit and subtle flavors of apple cider for just the right amount of sweet and spice that’s approachable for those who haven’t considered bourbon before or who simply want to add a little fall flavor to their glass."
