rage can maker Rexam has developed new World Cup cans, under a partnership with Jim Beam Germany.The new Jim Beam Bourbon & Cola 330ml cans have been developed using Rexam's Editions technology that allows multiple designs of the same label to be printed simultaneously on one pallet, the company claims.
The cans feature silhouette images of four German football players, along with common German football phrases.
Beam Deutschland marketing director Sabine Milewski said that Beam has selected Rexam for new packaging as it uses its unique Editions technology, making Beam's vision of four different can designs possible.
"The World Cup is a huge occasion and we're delighted to be part of it with such an innovative can," added Milewski.
Currently, Jim Beam Bourbon & Cola 330ml cans are available at major retailers across Germany.
Rexam offers packaging solutions for beverage market. It offers beverage cans packaging solutions comprising aluminum and steel cans for carbonated soft drinks, beer, and energy drinks.
