Exports of Australian Wine into the Chinese market is set to rise by 50 percent within the next three years.
China’s rising affluent middle class has proven to be a prime opportunity for Australian wine producers, however the National Australia bank believes that Australia focus on producing wines for the premium end of the market in order to successfully capitalize in the boom, the Weekly Times Now Reports.
An analysis released in May this year from business consulting firm, Frost & Sulivan has predicted that the market will rise from $11,60 b in 2011 to reach 17,2 billion dollars by 2018.
