The Winemakers’ Federation of Australia (WFA) has launched a new report comprising of 43 specific actions aimed to enhance the country’s wine sector in domestic and export markets.
The report titled 'Actions for Industry Profitability 2014-16' highlights key industry issues like capturing the demand opportunity for Australian wine globally, the wine and health debate and working with national wine retailers on improving the category domestically.
WFA president Tony D'Aloisio said that the actions are designed at improving industry settings to grow domestic and export markets and lift industry profitability.
"This growth and lift in profitability is important for regional jobs and to attract the capital required to re-invest in infrastructure and in necessary innovation for the sector to retain and improve global competitiveness," D'Aloisio added.
WFA actions will help wine businesses in entering and succeeding in key overseas markets like the US and China, balancing the supply and demand for Australian wine, and developing a voluntary code of conduct with national wine retailers.
WFA CEO Paul Evans said that the invaluable input from the consultations has led to the actions increasing from 33 to 43 and with modification of others.
"We now look forward to maintaining the momentum and to continuing to work with our members, governments and other stakeholders to implement these actions," Evans added.
