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Current Position:Home » News » Marketing & Retail » Retail » Topic

Tesco's longest serving marketer Carolyn Bradley leaves

Zoom in font  Zoom out font Published: 2013-10-16  Views: 20
Core Tip: Tesco PLC have announced that their longest serving marketer, Carolyn Bradley, is to leave after 27 years at the company.
Tesco PLC have anCarolyn Bradleynounced that their longest serving marketer, Carolyn Bradley, is to leave after 27 years at the company.

Bradley, who joined as a graduate trainee in 1986, becoming advertising and loyalty director in 1992 and latterly group brand director, is now looking to broaden her experience beyond the retail sector.

During her time at the company she has held roles including chief operation officer for Tesco.com, commercial director for Tesco Stores and UK marketing director, a job she held for four from 2008.

Last year she was promoted to group brand director, a newly created role that was part of a new group marketing team set up by then deputy chief executive and chief marketing officer Tim Mason to lead brand development across Tesco’s global operations. However, Mason left last year after the supermarket’s venture in the US market, Fresh & Easy, failed.

Bradley’s departure follows Tesco’s sweeping job cuts in August, which saw the departure of around 50 senior and middle managers including former Clubcard marketing director Ian Crook.

 
 
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