p an innovation outpost in Silicon Valley, California to help deepen relationships with consumers online and in social media.The aim is to enhance existing partnerships with the world's largest technology corporations while looking for pioneers among the thousands of small technology startups that Nestlé can work with.
In the fast growing area of digital engagement Nestlé wants to use the innovation outpost to build on the progress made in recent years to better understand consumers’ needs and respond to them more quickly.
“The pace of innovation taking place in Silicon Valley is really impressive,” said Patrice Bula, Nestlé’s Head of Marketing. “Organisations there are shaping the future of consumer communication.
“We have an enormous amount of nutrition knowledge and expertise within our company. We are determined leverage this through digital technology and online content, in meaningful and engaging ways for our consumers,” he continued.
“Building a stronger network in the region will allow us to move faster in our efforts to combine new technology with opportunities to bring our consumers greater benefits.”
It will also help brands manage their growing fan bases – on Facebook alone, Nestlé pages have more than 180 million fans, and publish more than 1,500 pieces of content a day.
