CytoSport, a US-based maker of sport-oriented nutritional products like Muscle Milk, is in talks to sell itself, a move which could fetch more than $500m.
As part of the strategy, the company is in talks with Irish dairy firm Glanbia and US-based cereal brands manufacturer Post Holdings, which emerged as the final two contenders among others including WhiteWave Foods and Hormel Foods, reported Reuters.
The purchase of CytoSport will enable Glanbia to expand its sports nutrition products including Optimum Nutrition and American Body Building, while Post is currently acquiring health and wellness firms.
TSG Consumer Partners, the owner of CytoSport, had initially hired Credit Suisse to take the company public. However, TSG has later decided to put the company for sale.
CytoSport, which is the parent of protein drink company Muscle Milk, produces protein powders and beverages.