Luxury beverages maker Diamond Brands has launched its new infused essence collection called Magnifico Giornata on the West Coast.
Magnifico Giornata features all-natural essences sourced from France to create three distinct profiles: Ginger Peche, Grapefruit Blanc and Lavender Honey.
Dimond Brands CEO Robert Manfredonia said, "We're filling a much needed void in the champagne industry by offering a delicious, cosmopolitan beverage meant to be enjoyed weekdays at home after a long day or at a weekend celebration with friends at the hottest hotel lounge in town."
Magnifico Giornata is less than 100 calories per four ounce serving and has a suggested retail price of $25.99 for a 750ml bottle or $74.99 for the boxed trio. It will be available in Connecticut starting 1 December 2013 and will be expanded to other metropolitan cities across the US.
Currently available in select locations in New York City and California, Magnifico is also available for purchase through online in the US.