ounter grocer Lidl has revealed its plans to invest over €100 million in its Finnish supermarkets in 2014, as it looks to capitalise on its growth in the country over the past few years.This week Finnish daily business paper Kauppalehti reported that Lidl is understood to be investing €100 million. The Kauppalehti article failed to speak to any representative from Lidl about the move, but the story has also been covered by IGD.
Lidl opened its first stores in Finland in 2002 and now operates 141 throughout the country in regions including Forssa, Iisalmi, Jyvaskyla and Kaarina.
The German discounter has around 5.5% of the grocery store market in Finland. Kesko and S-Group have around 80% of the market, according to data from Nielsen.
