The French manufacturer of packaging machines has broken the 100 million Euro barrier, largely thanks to the dairy product market. Specialized in packaging machines for dairy products, detergents and edible oils, Serac has registered a 32% increase in consolidated sales, with a total of 120 million Euros for the 2012-13 financial year. Taking account of the 20% increase already chalked up in the previous financial year, revenue has increased by 60% in two years.
This performance places Serac in a good position to reach its 2017 target of 140 million Euros, one of the objectives of its five year strategy. All the same, the group expects to see weaker overall results in the next two years and is counting on the launch of its latest design, a PET bottle blowing-filling-capping machine, to boost sales and help meet the target.
The dynamic dairy market, in which Serac is well established, has had a positive influence on Serac's performance, as has the group's international presence. The dairy product market, which accounts for 45% of sales of machines and related services on average over the last 4 years, is still growing. Much of this increase can be attributed to a rise in sales of aseptic bottled milk packaging machines within the EMEA and the growth of Greek yoghurt cups in the USA.
Serac earns almost 90% of its revenue overseas. The company opened an office in Jakarta, Indonesia earlier this year.
