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Red Bull plans to expand footprint to China

Zoom in font  Zoom out font Published: 2013-12-16  Views: 38
Core Tip: Red Bull, an Austria-based energy drink producer, has chalked out plans to expand its presence to China, with the launch of its energy drink.
Red Bull, an Austria-based energy drink producer, has chalked out plans to expand its presence to China, with the launch of its energy drink.
Red Bull

Meanwhile, the company will also set up a new office in Shanghai, reported Kronen Zeitung.

Commenting on the expansion plan, Red Bull was quoted by Kronen Zeitung as saying, "The aim is a selective distribution of Red Bull, limited to urban areas and a target group that knows the brand from abroad. We want to develop a feel for the market and the consumers."

In addition, the company has sold around 5.2 billion Red Bull 
energy drink cans during the previous year and reported €4.9bn in sales.

Founded in 1984, Red Bull manufactures and markets energy drinks. It operates as a subsidiary of TC Pharmaceutical Industries.


 
 
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