m Global Brands has expanded its Hooper’s range of sparkling alcoholic brews with the launch of fourth British flavor - Strawberry & Elderflower.Strawberry & Elderflower is created using natural flavors to offer fruity strawberry freshness before fading to a gentle elderflower finish.
This new brew joins the existing flavors - Dandelion & Burdock, Cloudy Lemonade and Ginger Brew - in the range. Packed in 500ml bottles with the brand's bottle design, the new beer contains 4% ABV.
Global Brands marketing director Simon Green said that Hooper's Strawberry & Elderflower serves the current trend towards sweeter tasting premium RTDs made using natural flavours.
"The Hooper's range has gone from strength to strength since its launch in August last year and our new flavour development demonstrates our commitment to the ongoing innovation of the brand," Green added.
"We look forward to seeing how the new flavour is received and will be supporting this with a range of marketing activities at the start of 2014."
Global Brands will support the launch of the new flavor with promotion activities at the start of 2014.
