During the whole week Enza Zaden showed the visitors all the new varieties and projects running at this moment. The visitors had the opportunity to see the products in every possible way (production, packaging and cooking), along 3 main show areas:
• The Tomato Demo Greenhouse, and the Pepper Demo greenhouse with the main commercial varieties and the ones that are in an introductory state. The visitors had maps available to follow the different varieties.
• The Hall between the Demo Greenhouses where Enza Zaden showed all the packaged products, so the visitors could have an idea of the final product. This part is focused to the commercial departments, traders and retailers.
• An Open Field Area where the visitors had the opportunity to share the information and taste new recipes made with products from our brands TomAzur® and Tribelli®. All the new recipes were presented by José Alvarez, a 9 times awarded Michelin chef. The function of this area is to promote the new use of the vegetables.
During the day the main Spanish companies shared with us their opinions about our current marketing projects, as TomAzur® and Tribelli® mini, and the future ones as Tribelli® XL. The goal was to share ideas and together make them true.
Visitors House Fair Spain 2013
The visitors came from the traders sector as IVG WHITE, Keelings, Hillfresh San Lucar, Bakkavor, IPL Internacional(ASDA), Valley Grown Salads, EDEKA, Iberiana Frucht, Univeg, Mercadona, etc.
The visitors from the grower shipper sector were from the main important companies in Spain as Vicasol, Casi, Copronijar, Caparros, Fulgencio spa, La Palma, Agrosol, Bonnysa, Agroiris, MABE, Indasol, Murgiverde and Hortamar.
The people who attended the House Fair were persons involved in trading activities, interested in new concepts and opportunities and decision makers from the named companies.
