rgest shopping platform in China with 55% B to C market share. ATO Shanghai cooperated with food right before Chinese New Year 2013 to promote American food and beverage products online. This pre-sale, 2013 New Years promotion event, was the first time for ATO Shanghai and Tmall.com to cooperate together.From Dec 26, 2012 to Jan 15, 2013, ATO Shanghai partnered with Tmall.com to launch a 21 day promotion under the theme “Enjoy American Style New Year in China” at Tmall’s Pre-Sale channel, www.yushou.tmall.com. Pre-saleevents which are known as Consumer to Business (CtoB) promotions because consumers dictate which products are most popular. The consumers make a small deposit on selected items for later delivery. The prices that consumers ultimately pay for many of the products sold on yushou declines as more people order the products. Products including frozen Alaskan salmon and other seafood products, nuts and snacks, were delivered at the end of January right before the Chinese New Year. In total, we worked with more than 10 local importers and introduced a wide variety of products for this event such as cookies, dried fruits and nuts, pork, seafood and candy.
ATO Shanghai has launched several on-line promotions with TMall.com during 2013 and will launch a larger presale promotion for Chinese New Year 2014 in near future.
Promotion highlights
The total sales of this event exceeded USD$400,000. The most popular items are listed below:
1. Pepperidge Farm Cookie gift box
2. Barbara cookies gift box
3. Rock sole
4. Sun maid raisin gift box
5. Alaska wild salmon gift box
