intained its position as the most valued retailer in Spain, according to the latest KAR (Key Audience Research) survey from leading market research company IPSOS.76% of respondents to the survey, which aims to measure behaviors, attitudes and opinions toward retailers, said that they would recommend shopping at the country's largest supermarket chain Mercadona.
In this the 13th KAR report, Mercadona came first ahead of; El Corte Inglés, who were recommended by 71% of respondents, Carrefour (47%), Alcampo (39%), and Día with 30%.
Mercadona led the way in all of the questions asked in the KAR survey, most notably 82% of people said that the valued the quality of Mercadona's produce and serices, followed by Isidiro's Alvarez company.
In another IPSOS survey released this week, the president of Mercadona, Juan Roig (pictured), was ranked alongside Banco Santander chairman Emilion Botin and the founder of Inditex Amancio Ortega as one of the three most influential businessmen in Spain.
In related news, Mercadona has this week decided to invest €4 million into a new factory to produce own label razors.
