KonaRed, a superfruit beverage brand, has launched a new series of 10.5oz bottles, in a move to upgrade its functional beverage category.
The new bottles will be used in the packaging of KonaRed Original, Green Tea, and soon-to-debut Coconut Water with Hawaiian Superfruit.
KonaRed CEO Shaun Roberts said that the company felt it necessary to redesign its bottles to create brand consistency throughout its product line.
"All three of our beverages will now incorporate the familiar red bottle KonaRed consumers have come to know and love," added Roberts.
The KonaRed Original will continue to have a red cap, but will now feature a Hawaiian-themed red band at the top and Green Tea will now be packaged in the familiar red bottles, but will be differentiated from KonaRed Original by a green cap with a green Hawaiian-themed band toward the top, the company claims.
KonaRed's Coconut Water with Hawaiian Superfruit, which will be launched in early March, will be packaged in a bottle featuring a light blue cap and a matching light blue band below it.
