ee company and coffeehouse chain Starbucks, along with Korean firm Shinsegae, has entered into a distribution agreement with Sealand Natural Resources, a functional beverage manufacturer in the country.As per the agreed terms, Shinsegae will sell organic birch tree beverage Sealand BIRK under the Starbucks label at around 400 Starbucks' locations across Korea.
Commenting on the deal, Sealand Natural Resource chief executive officer Lars Poulsen said that the company's agent in Korea, Mr. Jason Kim, with beverage distribution to over 800 stores throughout Korea, worked alongside the Sealand team during the execution of this exclusive agreement with Starbucks and Shinsegae Corporation, which has produced a fantastic result.
"We are very optimistic about the possibility of capitalizing on this relationship with Starbucks Corporation, not only for the vast network of international distribution possibilities but also because they have revolutionized the market with regard to premium beverages and we are proud to be associated with their name," added Poulsen.
Starbucks operates as a roaster, marketer, and retailer of specialty coffee worldwide. Its stores offer coffee and tea beverages, packaged roasted whole bean and ground coffees, single serve products, and juices and bottled water.
