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Manpasand Beverages to increase juice production capacity in India

Zoom in font  Zoom out font Published: 2014-02-17
Core Tip: Indian fruit juice producer Manpasand Beverages is planning to double its production capacity, by investing around INR1bn ($16.2m) over the next one year.
Indian fruit j fruit juiceuice producer Manpasand Beverages is planning to double its production capacity, by investing around INR1bn ($16.2m) over the next one year.

The company is planning to expand its production capacity to 150,000 cases per day from 75,000 cases, over the next three years.

Currently, the company has three manufacturing facilities in Vadodara, Banaras and Dehradun. However, major expansion is expected to take place at the Vadodara plant, the company said.

Commenting on the expansion, Manpasand Beverages managing director Dhirendra Singh said, "In the next five years, we expect the size of fruit drink industry to more than double to around Rs 12,000 crore [$1.95bn] to Rs 15,000 crore [$2.43bn].

"We plan to increase the sales from Rs 300 crore [$48.6m] at present to Rs 1,000 crore [$162m] in three years. This is part of our plans to increase the production facilities and distribution reach across India, especially in rural and semi-rural regions."

Manpasand Beverages product portfolio includes Mango Sip, Apple Sip, Guava Sip & Litchi Sip.


 
 
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