Tanduay Asian Rum, founded in Philippines, has outlined plans to begin its rum distribution across Florida, beginning this month.
The move follows the successful launch in the southern part of the state that began when the rum first entered the nation back in late July.
Tanduay Asian Rum Marketing vice president Whit Repp said that the success of Tanduay Asian Rum in the Miami market makes the statewide expansion a logical next step and has always been part of the company's game plan.
"We have already been available at all Total Wine & More stores in Florida and the brand has been performing well in those outlets. Now it's time to make the brand available to all accounts in the state," added Repp.
Tanduay Asian Rum manufactures more than 18 million cases. The rum is available in two expressions, Tanduay Silver and Tanduay Gold.
