Aristocrat Group (ASCC), a US-based spirits maker, has unveiled plans to expand its vodka line to include new offerings in the $197.8bn beverage alcohol industry.
The company is investing in a new packaging innovation to support its beverage line expansion to include new offerings.
The vodka maker plans to launch a gluten-free liquor - RWB Ultra-Premium Handcrafted Vodka - through its brand management division Luxuria Brands in summer 2013.
ASCC CEO Robert Federowicz said that the RWB vodka features an eye-catching, functional design to stand out on the shelves.
"It's something that we can apply to niche products like high-end tequila, custom spirits and imported microbrews in addition to vodka," Federowicz added.
"We can't wait to release additional details as soon as our patent application is approved."
The company seeks to introduce a second vodka brand featuring a packaging innovation later in 2013.
The spirit producer is in talks with clubs and venues in Las Vegas and Los Angeles to host the launch event of its handcrafted vodka.
Besides this, the vodka maker also plans to expand the distribution of its beverages across the US.
