British distillery company William Grant & Sons has entered into an agreement with Compañía Licorera de Nicaragua for the distribution of Flor de Caña Slow-Aged single-estate rums in the US.
The move comes into force after the owner of Nicaraguan premium rum brand ends its seven-year relationship with Gruppo Campari.
Starting from 30 June 2014, the American unit of the privately-owned UK distiller will take on sales, marketing and distribution of Flor de Caña's slow-aged single estate rums.
Flor de Caña uses the same distillation, blending and production process over a century and produces a selection of premium and super-premium single estate aged rums.
William Grant & Sons USA president and managing director Jonathan Yusen said, "We are extremely proud to enter into this agreement for the distribution of Flor de Caña, an authentic brand steeped in tradition.
"We look forward to the partnership and to working closely to deliver continued and greater success for Flor de Caña and the William Grant & Sons portfolio."
Meanwhile, William Grant & Sons and Campari America will work together for the brand transition.
William Grant & Sons produces, sells, markets, and distributes spirits in the UK and internationally. It offers Scotch whisky, single malts, handcrafted single malts, gin, and other spirits.
The move comes into force after the owner of Nicaraguan premium rum brand ends its seven-year relationship with Gruppo Campari.
Starting from 30 June 2014, the American unit of the privately-owned UK distiller will take on sales, marketing and distribution of Flor de Caña's slow-aged single estate rums.
Flor de Caña uses the same distillation, blending and production process over a century and produces a selection of premium and super-premium single estate aged rums.
William Grant & Sons USA president and managing director Jonathan Yusen said, "We are extremely proud to enter into this agreement for the distribution of Flor de Caña, an authentic brand steeped in tradition.
"We look forward to the partnership and to working closely to deliver continued and greater success for Flor de Caña and the William Grant & Sons portfolio."
Meanwhile, William Grant & Sons and Campari America will work together for the brand transition.
William Grant & Sons produces, sells, markets, and distributes spirits in the UK and internationally. It offers Scotch whisky, single malts, handcrafted single malts, gin, and other spirits.
