Imperial Brands, an American importer and marketer of Sobieski Vodka, has inked a new sales agreement with Sammy's Beach Bar Rum.
As per the agreed terms, the company will take over all the sales responsibility of Sammy's Beach Bar Rum across the US and Canada.
Imperial Brands CEO Chester Brandes said that the company's agreement with Sammy combines two powerhouse organizations to give consumers exactly what they want today in premium rum.
"Judging by his success with Cabo Wabo, Sammy knows how to create and market great brands, and with our recent success at bringing Sobieski Vodka to a million cases faster than any other marketing and sales organization, this partnership is a win for everyone," added Brandes.
Imperial Brands, a subsidiary of Belvedere Société Anonyme, imports and markets various wines, vodkas, liqueurs, and spirits in the US.
