To help members better understand how current trends can impact business, PMA is embarking on a globe-trotting tour from California to Australia in 2014. Each of these events, including eight Fresh Connections stops, provides a forum to connect industry leaders across the supply chain with trends and market insight relevant to each region. These events are part of PMA’s efforts to aid connections by linking industry to the people and insights needed to grow business and increase consumption.
The 2014 global events include:
March 20, 2014: Shanghai, China
April 29, 2014: Rotterdam, Netherlands*
May 15-16, 2014: Queretaro, Mexico
June 18-19, 2014: Retail in Philadelphia, Pa., USA
June 24-26, 2014: PMA Australia-New Zealand in Auckland, NZ
June 26, 2014: Food Safety Highlights in Newport Beach, CA
August 13-14, 2014: Pretoria, Southern Africa
August 21, 2014: Sao Paulo, Brazil*
November 21-23, 2014: PMA Fruittrade Latin America in Santiago, Chile*
* indicates new event
“When we help industry members build connections, produce and floral companies can focus on building consumer demand for the products they grow, ship and sell,” says Anthony Barbieri, senior vice president of membership and business development. “It’s about connecting members throughout the globe, whether they’re from Salinas or Shanghai, members to consumer insights, members to trends that will empower their business decisions.”
