h Connections Rotterdam, held on 29 April, was the first networking and education event organised by PMA in Europe. “We were explicitly testing the European waters to see what appetite our members and others have for the type of value delivery that PMA has proved it can deliver in other regions. So, as a first step we are very happy with this test of our ability to add value to the European industry,” says Bryan Silbermann, CEO of PMA.PMA has a strategic approach to adding value for our members and by connecting the supply chain wherever they are in the world. “Many benefited from hearing different perspectives from retailers, distributors and suppliers, all speaking to specific subjects. We learned a lot about the specific needs of our European members and partners and that knowledge will help us target future educational events we do in the region,” reports the CEO.
“What brings us together in environments like this, which I believe has made PMA so successful, is the ability to unite the supply chain in discussions about what consumers want and how we are going to develop that all the way from seed to production; a trend which will definitely create a much more market-driven industry in the long term. We have events on every continent now so we need to keep our focus on the places where we can bring real value that is differentiated and of a high quality,” concludes Mr Silbermann.
