SodaStream International, Ltd. has announced a strategic agreement with Sunny Delight Beverages Co. to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and other flavors exclusively for the SodaStream home beverage carbonation system.
"We are excited that consumers will soon be able to enjoy carbonated versions of our SunnyD flavors made at home with the SodaStream system," says Billy Cyr, President and CEO of Sunny Delight. "This partnership highlights our commitment to evolving our business to reflect the changing trends within the beverage industry, providing consumers with new and innovative ways to enjoy SunnyD."
"We are delighted to welcome SunnyD to the growing SodaStream family of branded partnerships," notes Daniel Birnbaum, CEO of SodaStream. "Adding our sparkle to these popular flavors will attract a new audience to both brands, further driving consumer interest in the growing home carbonation category."
The products are expected to be available during the second half of 2014 in the United States. The terms of the agreement were not disclosed.
