Home carbonation system maker SodaStream International, Ltd. today announced a strategic agreement with Skinnygirl, the lifestyle brand created by Bethenny Frankel to co-develop a family of low-calorie flavors designed with women's taste in mind, exclusively for the SodaStream system.
"I am so excited to join the SodaStream family, a perfect home for my unique Skinnygirl brand," says Bethenny Frankel, founder of Skinnygirl. "Both companies share a passion for creating delicious, low calorie beverages that are fun, convenient and easy to enjoy in the comfort of your own home."
"Skinnygirl has inspired legions of consumers to bring a sense of lifestyle and quality to their beverage choices, and we are excited to now offer that experience to our users," notes Daniel Birnbaum, CEO of SodaStream. "Consumers are getting smarter about their bubbly beverage choices, and now they can enjoy their favorite Skinnygirl drink with style, custom-made fresh and exactly as they like it each time."
The products are expected to be available during the second half of 2014 in the United States. The terms of the agreement were not disclosed.
