of judges commented that they loved this campaign as it combined all the available marketing and PR channels and demonstrated real engagement: more than 18,000 primary school children took part in the campaign through their schools. The campaign encouraged schools to create Christmas Tree decorations from used food packaging. Participating schools also received a class talk/assembly package that highlighted why packaging is needed in the food chain and gave ideas on creating attractive decorations to make in the class room. Solo Cup Europe partnered with The Garden & Leisure Group for the campaign, offering all participating schools a free 6’ Christmas tree. Schools had the opportunity to send in a photo of their tree and six winning schools, one from each garden centre region, received new recycling bins and a Garden & Leisure voucher for their school. The FPA Marketing Award was presented at a gala dinner for more than 400 FPA members and their guests in at The Grand Hotel in Brighton, where Solo Cup Europe was selected over tough opposition from a number of competitor businesses.
Marketing Manager Rebecca Turner collected the Award and said: “It’s fantastic for Solo to be recognised nationally in this way against other strong campaigns. We thoroughly enjoyed working with the children, their teachers and in some cases parents and grandparents too. We were so impressed with their creativity.”
Solo Cup Europe was also shortlisted for the Manufacturer of the Year Award.
