has signed up as a founder member to a new paper cup recycling initiative launched in August 2014 called Simply Cups. The scheme aims to reduce significantly the 2.5 million paper cups that are sent to landfill or incinerated every year in the UK. The Simply Cups recycling scheme has received strong support from across the supply chain including the John Lewis Partnership, contract caterers Baxter Storey and ISS.
Simply Cups is a partnership formed between Closed Loop Environmental Solutions and Simply Waste Solutions that will provide paper-cup manufacturers, organisations operating in the supply chain as well as beverage and hospitality outlets with a cost-efficient collection and recycling service that will reduce their operating costs and improve their environmental credentials. Simply Cups will operate initially within the M25 and Thames Valley area but is expected to quickly evolve into a nationwide service.
Closed Loop’s Director, Peter Goodwin said: “It’s important for companies to recognise the commercial value of taking their corporate social and environmental responsibilities seriously, so it’s great to have Solo Cup Europe on board and supporting this scheme.”
Anne Sutton, Vice President for the Environment and Innovation for Solo Cup Europe said: “We are delighted to be part of this new initiative and welcome Simply Cups proactive stance in the marketplace. We are confident that this scheme will be successful and lead to a significant increase in the number of paper cups properly recycled.”
