Celsius Holdings, Inc., the creator and marketer of Celsius, billed as the world’s first Negative Calorie beverage backed by clinical science, announced a partnership with global music superstar, Flo Rida, for the exclusive licensing and endorsement rights for functional beverages.
"With over 23 million digital followers and 2 billion YouTube views, Flo Rida's strong global presence, opens up a new era for Celsius," stated Gerry David, CEO of Celsius Holdings. "Flo Rida's commitment to fitness and a healthy lifestyle as featured in, and on the cover of Muscle and Fitness Magazine, June 2012 issue, is right in line with the Celsius brand message. Another important factor to our decision to partner with Flo Rida, is his passion for giving back through his personal initiatives and charitable donations. This partnership will help accelerate the introduction of Celsius to millions of people globally," David said.
“It was imperative to search for a company whose products could make a difference in people's lives." stated Marlo Gold, CEO of D3M Licensing Group, LLC. "My partnership with the Celsius brand, is right in line with my passion for living and inspiring a healthy lifestyle," Flo Rida stated.
