oldings, Inc., the creator and marketer of Celsius, described as the first Negative Calorie beverage backed by clinical science, in partnership with global music superstar Flo Rida, has announced the upcoming launch of Flo Fusion, a pre-workout powder, which will be available to consumers late this summer.The new Flo Fusion pre-workout powder is licensed and endorsed by award-winning, international music superstar, Flo Rida, who Celsius, in collaboration with D3M Licensing Group, signed an agreement with in March of this year. The agreement and product launch is one of the many steps Celsius is taking in their large-scale marketing efforts that began in 2011 in hopes of revamping the brand and taking it to the next level.
“With strategic partnerships and the launch of an individually licensed product with Flo Rida, we have the ability to take the brand to new heights,” stated Gerry David, CEO of Celsius Holdings. “This gives us the opportunity to widen our consumer base beyond the scope of what already exists, globally.”
The great tasting, berry flavored Flo Fusion pre-workout powder has the same benefits as the ready to drink Celsius with no sugar, no high fructose corn syrup, no preservatives, no artificial colors and flavors or aspartame and is also low in sodium. The clinically proven formula provides healthy energy and is proven to help burn 100 calories and more per serving, boost metabolism, reduce body fat and increase endurance.
“I can't wait for Flo Fusion to enter the retail market later this summer because the product is effective and will inspire the world to achieve an overall healthy lifestyle,” says Flo Rida. “I’m excited to share Flo Fusion with my fans”.
In an effort to promote the upcoming product launch, Flo Rida has been taking to social media and his 24 million followers about his love for Celsius and his upcoming product and has also completed the first round of media tours in the local Miami area. Flo Rida and Celsius were recently seen on top regional Miami television stations ABC 10, CBS 4 and NBC 6 as well as two National ESPN shows discussing the new product and its benefits and how he incorporates it into his daily health and fitness regimen.
Flo Fusion will be available in retailers nationwide by the end of the summer with a suggested retail price of $49.99 for a canister containing 40 servings. The pre-workout powder will also soon be available globally.
