Symington’s, on behalf of Kingsmill will produce the brands latest initiative Kingsmill Mini Toasts.
Aimed at women aged 25-40 and families with children, Kingsmill Mini Toasts are a flavoured bite size crunchy bread snack.
The product is designed to appeal as an afternoon snack or an addition to both adults and children’s lunchboxes.
The new launch will comprise of two flavours:
• Kingsmill Mini Toasts – Sea Salt & Balsamic Vinegar
• Kingsmill Mini Toasts – Mature Cheddar and Red Onion
Each mini toast is baked, not fried and each bag is less than 100 calories.
Sarah Emmett-Lee, Commercial Director at Symington’s said:
“We are delighted to be able to partner with Kingsmill to launch Kingsmill Mini Toasts.
“Not only are they a great snack infused with tasty irresistible flavours – they’re under 100 calories a bag.
“We know that women are on the look-out for low-calorie, convenient snacks that don’t compromise on taste and Kingsmill Mini Toasts are just that.
“Consumers also look for snacks that the whole family can enjoy and seeing as the mini toasts are baked, not fried it makes for a great lunchbox snack too.”
Kingsmill Mini Toasts are available in a multi pack of 5 x 22g snack bags and can be found in Tesco stores across the UK, rolling out to other trade outlets in Spring 2014. RRP £1.59.
