lk brand Yazoo has announced Vanilla is coming back as a limited edition flavour.From the week commencing 31st March, the Vanilla flavoured milk drink will be available for the Independent Convenience market.
Vanilla will also be distributed in most Asda superstores in locations nationwide from 21st April.
Penetration of flavoured milk amongst on-the-go shoppers has increased 6.2%, seeing a value growth of 15.2% YTD, with Vanilla flavours in particular growing in volume by 29.2% over the last 52 weeks.
Milk drinks have now been added by ONS to the nation’s shopping basket.
Jules Kramer, marketing director said:
“Flavoured milk is clearly gaining popularity in on-the-go and as the market leader YAZOO offers retailers an exciting new Vanilla limited edition to capitalise on this growth.”
Yazoo Vanilla will be supported by an integrated marketing campaign for on-the-go flavoured milk shoppers and a fresh new packaging design for the whole range, to highlight the goodness of milk message.
