lk brand Yazoo is launching a new ‘Hits the spot’ campaign across 1,500 national bus stops and telephone panels, to increase penetration for its on-the-go flavoured milk shoppers.Yazoo will be offering a free bottle to 150,000 shoppers in London only from 5th May for two weeks, with a mobile coupon that can be redeemed across 45,000 convenience outlets, in conjunction with I-Movo and Paypoint.
Penetration of flavoured milk amongst on-the-go shoppers has increased 6.2%, seeing a value growth of 15.2% YTD. Milk drinks have now been added by ONS to the nation’s shopping basket.
Helen Cridge, trade marketing manager said:
“Flavoured milk is clearly gaining popularity in on-the-go and as the market leader Yazoo is investing in the convenience channel, to offer retailers an exciting campaign to capitalise on this growth
