red with the Legoland Windsor Resort to offer competition prizes and a ‘Kids Go Free’ voucher as part of an on-pack promotion to drive sales of its Fruit and Lunchbox Loaves ranges.The promotion, which is running across 1 million packs for six weeks from 1st April, will enable shoppers to be in with a chance to win an overnight stay at the Legoland Windsor Hotel and free entry for two days.
The runner-up prize includes a Legoland annual pass allowing unlimited free entry to the attraction for a year.
Shoppers can also benefit from a ‘Kids Go Free’ voucher, enabling them to make a potential saving of £39 for a children’s ticket, which will help drive penetration and give shoppers even more of an incentive to purchase the deliciously squidgy loaves.
Lucy Ardern, assistant brand manager, Soreen, said:
“It is important to offer shoppers great value, particularly in the current climate and on-pack promotions are a great way to deliver this.
“They also play an important role in helping shoppers to further engage with the brand and this partnership is a perfect fit for our proposition, especially as mums will be busy looking for family days out during the Easter period.
”As this promotion is offering such fun, family-orientated prizes and is featured on a range that fits in with the lifestyle of busy families, we’re confident that it will be well received and will help drive penetration as well as incremental sales.”
