According to GWI, cognitive health is a hot topic and the demand for supplements with brain and memory supporting benefits is growing rapidly. Choline, a nutrient similar to B vitamins and essential in the human body, has been shown to play an increasingly important role in supplementation – for adults, as well as, for infants, said the company.
GWI has secured its continuous supply of high quality Choline DL-Bitartrate (uncoated form) food grade for the United States market through an exclusive partnership with Jinan Asia Pharmaceutical.
According to US customs, GWI notes, the 2013 annual US Choline Bitartrate import has reached 800MT, which shows a double-digit growth over the last three years. Top manufacturer Jinan Asia shared 40% of the US market with 60% of its quantity being sold through GWI.
“We are excited about this agreement and to be able to support all our customers in the growth of this category,” said Jim Schultz, CEO and founder of GWI. “We want to be the reliable resource for Choline and demonstrate commitment through our exclusive partnerships. Exclusivity always secures the supply for our customers while keeping quality and manufacturer origin consistent. That guarantees the transparency and traceability of all our materials.”
“GWI is a strong partner,” said Guoqiang Zhang, president of Jinan Asia. “They are invested not only in distributing our product, but also in our education, mutual respect, and regular communication.”
