True Drinks, Inc. (otcqb:TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announces its financial results for the year ended December 31, 2013.
Lance Leonard, Chief Executive Officer of True Drinks, commented, "True Drinks made significant progress in 2013. As the first mover in the better-for-you children's beverage market, we were able to make significant strides in our distribution across the United States, specifically in the grocery channel with retailers such as Kroger, Winn-Dixie, HEB, Bi-Lo, and Albertsons. In 2014, we will continue to grow our distribution in the grocery and drug channels, such as our agreement with Rite Aid which begins in June 2014, and we look to begin distribution in the mass and club channels."
Achievements in 2013:
-- Secured supply chain with addition of second and third co-pack locations
in Scotia, New York and Dallas, Texas;
-- Increased number of authorized locations to over 25,000;
-- Secured license agreements for Central America, Colombia, Canada and
Australia/New Zealand with Disney Consumer Products;
-- Extended licensing agreement with Marvel Characters B.V. through end of
2015.
Mr. Leonard continued, "This year is an important year for AquaBall(TM) Naturally Flavored Water. In addition to entering new channels in the U.S. market, our focus in 2014 will be to increase consumption of AquaBall. We aim to dramatically increase brand awareness through a marketing effort aimed at informing parents that AquaBall is the healthiest beverage for children found in the market today. We also look to begin sales in Canada and to continue to grow our international presence."
Strategic Initiatives for 2014:
-- Expand distribution in the grocery, club and convenience store channels;
-- Increase consumption through focused marketing program;
-- Entry into the mass and club channels;
-- Increase international presence by beginning sales in Canada and
entering new markets.
