erican market is thought to have more purchasing power than ASEAN."Consumption is growing there, spurred by economic growth in the region," President and chief executive Thiraphong Chansiri told the BangkokPost.
"We are looking for further opportunity to widen our business there, probably by teaming up with business partners in the near future."
South America currently accounts for just one per cent of TUF's overall revenue, with 42 per cent coming from the US, 30 per cent from Europe, seven percent each from Japan and Thailand and four per cent from other markets.
