Libby’s is launching a one litre chilled Orange C in a new one litre chilled carton format, which highlights its high vitamin c content.
Iceland is the first retailer to list the product, which will be available in-store from mid April at a price of £1 a carton.
Appealing to the value minded and the health conscious, the new chilled orange juice drink is 25% juice, has no added sugar and is a low calorie drink with just 33 calories per 250ml serving.