based bakery products producer Daelmans Group has bought Fabulous Bakin’ Boys, a baked goods manufacturer based in Oxfordshire, England.The financial terms of the transaction have not been disclosed.
Fabulous Bakin' Boys offers flapjacks, muffins and cupcakes, and it primarily caters to grocery sector.
The acquisition will provide Daelmans with a platform to further expand its European presence. As part of the deal, the company will retain 100 employees at Fabulous Bakin' Boys.
Daelmans Group general manager Thijmen Peter de With said that the sale of the Fabulous Bakin' Boys business to Daelmans Group will ensure that opportunities in ambient cakes and bakery snacks market can be realised using the combined expertise and product offering.
"Fabulous Bakin' Boys has great potential and will benefit from the investment and re-invigoration that an established bakery company such as Daelmans Group can provide," added de With.
Daelmans product portfolio includes coconut pastries, puff pastries, small cakes and caramel wafers.
