from April 28th 2014, Vita Coco Coconut Water is extending its core 330ml range, to introduce a sixth flavour; Lemonade.As the first coconut water brand to bring this variant to market, Vita Coco Lemonade contains less sugar and has lower calories than other leading UK chilled still lemonades.
With its strong taste credentials combined with naturally healthy and hydrating ingredients, this product aims to become a serious contender in the soft drinks market.
With nostalgic favourites to become a trend this summer; Vita Coco has put a modern twist on a traditional favourite, by offering consumers all the health benefits of coconut water blended with the taste of a tangy, cloudy still lemonade.
Vita Coco and Coconut Water were recently reported as the fastest growing brand and drinks category in UK non alcoholic beverages; with Vita Coco owning 89% of the market share.
Vita Coco grew by 127% in UK in 2013 selling 15 million cartons.
Vita Coco Lemonade is set to grow the category even further in 2014.
Giles Brook, CEO Vita Coco Europe said: “We are seeing a growing trend in consumers wanting a healthy alternative to high sugar juices.
“Vita Coco lemonade is 100% natural coconut water mixed with fresh tasting lemon fruit puree.
“We have listened to our consumers and are pleased to be able to bring our new Lemonade to market in time for summer”.
Vita Coco Lemonade has no colourings, preservatives or flavourings and is not produced from concentrate.
