ds, the children’s variant from Vita Coco 100% Natural Coconut Water, has announced expansion into the ‘grab & go’ sector with its single wedge format.Launching into 270 Boots stores this July, the 180ml pouches will be available for customers to pick up from the ‘grab & go’ aisle.
The drink comes in two natural fruit flavours: Apple & Blackcurrant and Mango & Pineapple, and retails at 99p each.
Following the launch of the Vita Coco Kids multipack into supermarkets in March 2014, the single wedge format signifies the increasing consumer demand for healthier and lower sugar on-the-go beverage alternatives in the children’s drinks market.
Vita Coco Kids offers lower sugar and calorie content than competitor children’s drinks brands – with 9g of sugar and 40 calories per 180ml, plus the hydrating benefits of 170mg of potassium that occurs naturally in the coconut water.
The range is available in 4x180ml Tetra Wedge multipacks.
Giles Brook, CEO All Market Europe said:
“We are delighted to have secured this new listing with Boots for the single wedge format of our Vita Coco Kids range of naturally fruit-flavoured coconut water.
“The single wedge is perfect for parents actively seeking a natural, lower sugar, nutritious drink for their children.
“Whether they on the go, or looking for a healthier lunchbox alternative, Vita Coco Kids is one of the few drinks that meet the new school guidelines on drinks permitted to be taken to school.
“As a brand, we understand the importance of parents giving their children water to drink and would never endorse Vita Coco Kids as a direct replacement, however, when parents are looking to give their children a treat, we believe Vita Coco Kids offers a great natural choice.”
Vita Coco Kids naturally fruit flavoured coconut water is made with coconut water from young green coconuts (never from concentrate), blended with natural fruit flavourings and spring water.
With no added sugar, colourings or preservatives, Vita Coco Kids offers a lower sugar, natural route to hydration for children.
