oco, the coconut water brand, has announced it will be launching a new product ‘Vita Coco Coconut Oil’, synonymous with all-natural hydration and replenishment, into the natural and health channel.Launching this September 2014, the oil will be rolling out into the mainstream retail channels and online in 2015.
Just as Vita Coco coconut water is ‘never from concentrate’ – part of the brand’s commitment to producing the most nutrient-rich beverages possible – its coconut oil is produced with premium quality in mind.
Vita Coco Coconut Oil is organic, 100% raw and cold-pressed.
the product can be used a beauty, health-conscious or wellness treatment, or enjoyed in a culinary manner – in smoothies, in baking, or frying.
Health-minded fans of coconut oil use it to moisturise skin and hair, as an alternative to butter, and in one of the latest and more controversial trends – to promote gum health by ‘oil pulling’.
As with Vita Coco Coconut Water, Vita Coco Coconut Oil’s uses are almost limitless.
Vita Coco Coconut Oil will launch this September into the natural and health channel; a channel which is synonymous with the Vita Coco brand, having successfully launched Vita Coco Coconut Water there – it continues to be a key strategic focus across the business.
Further to this, the brand has further plans in 2015 with the launch of Vita Coco Coconut Oil into the mainstream retail channels nationwide and online.
Vita Coco Coconut Oil will be sold in three sizes: 250ml and 500ml glass jars and a 750ml PET jar, RRPs: 250ml from £5.99, 500ml from £9.99 and 750ml from £14.50
